One-time build plus a monthly subscription
You pay once to build each phase, then a monthly subscription that keeps the platform hosted, intelligent, supported and current.
All figures in Indian Rupees (₹), exclusive of 18% GST.
What the one-time fee buys
Phase 1 delivers Discover, My Villa, the Management core command centre and basic Workforce tasks on iOS, Android and web.
| Work package | Included | Qty | Amount |
|---|---|---|---|
| Discovery, blueprint & screen-by-screen specification | Workshops, journeys, acceptance criteria, clickable prototype | Week 1 | ₹2,00,000 |
| Design system & premium UI | Brand-aligned noir & gold system, ~90 Phase 1 screens, iOS + Android patterns | ~90 screens | ₹2,25,000 |
| Platform foundation & role engine | Common login, OTP, biometrics, roles, permissions, master data | 23 roles | ₹2,50,000 |
| Core engines — workflow, SLA, notification, audit & evidence | Reusable across every module and every later phase | 5 engines | ₹2,25,000 |
| LC Discover (mobile + CRM web desk) | Brochure, availability, QR site-visit pass, enquiries, AI concierge | 1 mobile + 1 web | ₹2,00,000 |
| LC My Villa (mobile) | Payments, registration, construction evidence, customisation, complaints, pending works, OC | 1 mobile app | ₹3,00,000 |
| LC Management core (mobile + web console) | KPI board, Villa 360°, approvals, complaints, admin & master data | 1 mobile + 2 web | ₹2,25,000 |
| LC Workforce basic (mobile) | Task list, checklists, photo proof-of-work, closure | 1 mobile app | ₹1,00,000 |
| Store release, UAT, training & go-live | App Store + Play Store submission, admin training, 30-day hypercare | 2 stores | ₹1,25,000 |
| Phase 1 total (one-time) | ₹18,50,000 | ||
Three payments: 25% to start, 50% mid-build, 25% on completion
Money always follows visible delivery. After go-live you move to the monthly subscription.
Team mobilisation, blueprint sprint, design system kick-off and environment setup.
All Phase 1 screens designed and built, and at least half the backend (auth, roles, master data, payments, construction, tasks) working on a demo build.
Remaining backend, integrations, UAT sign-off, store release, training and handover. Monthly subscription starts from go-live.
- Three payments only: 25% to start, 50% at the UI-complete + 50%-backend milestone, 25% on completion.
- Each milestone is invoiced on written sign-off and payable within 7 working days.
- The monthly subscription begins the day the apps go live, billed on the 1st of each month.
- All figures are exclusive of 18% GST.
Nine weeks, week by week
Phase 1 is delivered in about two months, ending with store release and go-live.
Blueprint sprint — journeys, screen list, roles, workflows, acceptance criteria
Design system + all Phase 1 screens, clickable prototype sign-off
Platform foundation, role engine, core engines and 50% of backend modules
Discover, My Villa, Management core and Workforce basic app build
AI concierge + management copilot integration, internal QA
UAT, store submission, training, go-live and start of 30-day hypercare
₹1,95,000 per month — platform and voice billed separately
Phase 1 monthly subscription is ₹1,20,000 for the platform plus ₹75,000 of prepaid AI voice credits — ₹1,95,000 a month in total, exclusive of GST. The two lines are billed separately so voice usage stays visible and can be capped, topped up or paused without touching the platform plan. Cloud/communication pass-throughs (server instances, SMS, WhatsApp, LLM usage) are billed on top at actuals.
Application subscription for the four Phase 1 mobile apps and four web applications: product licence, workflow/SLA/escalation engines, dashboards, releases, monitoring, backups, store compliance and support. Cloud instances, SMS, WhatsApp and LLM/voice usage are pass-through and billed on top at actuals.
A prepaid voice wallet drawn down at ₹5–₹6 per minute on standard voice (₹5–₹8 per minute if the Premium Voice plan is chosen) — roughly 12,500–15,000 conversation minutes a month, allocated as 100–150 minutes per purchased customer and 200 minutes per management/executive user. Unused credits do not carry forward; top-ups are instant.
| Who | Voice minutes / month | Notes |
|---|---|---|
| Purchased customer / villa owner | 100 – 150 minutes per month | Enough for daily conversational use: raise a request, ask for payment or construction status, book an amenity, confirm a completion. Reset on the 1st of every month. |
| Management / executive user | 200 minutes per month, per user | Full-duplex copilot: spoken instructions to departments, escalation reviews, dashboard questions. Priced for about 5 management/executive users — roughly 1,000 minutes a month in total. |
| Prospect (free, pre-purchase) | No voice — AI text chat only | Discover users get the AI text concierge. Voice unlocks only after purchase, which keeps cost tied to real customers. |
| Workforce / departments (Phase 1) | No voice in Phase 1 — AI text assist only | Field staff get text assistance plus proof-of-work capture in Phase 1. Full voice-first workforce automation is Phase 4. |
Monthly packages — Standard, Standard + Voice, Premium Voice, Team
Four packages, exclusive of GST. Standard is the platform only; Standard + Voice adds the metered standard AI voice wallet at ₹5–₹6 per minute (100–150 minutes per customer); Premium Voice upgrades to the natural, low-latency premium engine at ₹5–₹8 per minute with 250 minutes per customer; Team adds the executive command layer with 200 voice minutes per management user. Cloud instance, LLM, SMS and WhatsApp usage is billed on top at actuals. Billed monthly, cancellable with 60 days' notice; annual pre-payment attracts a 10% discount.
Standard
Phase 1 go-live without AI voice — all apps, AI text concierge, workflow engine, support and updates
AI text chat for everyone (fair use) · no voice minutes included
- All four Phase 1 mobile apps + four web applications licensed and kept live
- Voice-to-task loop in text mode: request → department → ETA → escalation → closure
- AI text concierge for prospects, owners and staff
- Role-based access control across every department
- Dashboards, KPIs, SLA and escalation engine
- Monitoring, uptime, daily backups & disaster recovery
- Store compliance, OS upgrades and a monthly release train
- Priority support — 4-hour response, P0 within 1 hour
Standard + Voice
RecommendedRecommended — the full 'talk to the application' experience for owners and management
≈12,500–15,000 pooled minutes · 100–150 min per purchased customer · 200 min per management user
- Everything in Standard
- AI voice concierge for purchased customers — 100–150 minutes each per month
- Full-duplex voice copilot for management/executives — 200 minutes per user per month
- Speech-to-text capture with the original utterance stored as evidence
- Live minutes meter, per-user caps, alerts at 80% and instant top-up
- Voice transcripts linked to Customer 360°, the work order and the audit log
- Multilingual voice: English, Telugu, Hindi, Tamil, Kannada
- Monthly voice usage and cost report per user type
Premium Voice
For a luxury-first experience — natural, instant, interruptible voice for owners and executives
≈15,000–24,000 pooled premium minutes at ₹5–₹8 per minute · 250 min per purchased customer · 300 min per management user
- Everything in Standard + Voice
- Premium voice engine: human-like speech, sub-second latency, barge-in and interruption handling
- 250 premium voice minutes per purchased customer per month
- 300 premium voice minutes per management/executive user per month
- Priority AI capacity so peak-hour conversations never queue
- Brand voice tuning — greeting, tone and refusal language written for La Citadel
- Sentiment and satisfaction scoring on every owner conversation
- Weekly voice quality review during the first quarter
Team (Management & Executive)
For the executive team that runs every department by voice and dashboard
200 voice minutes per management user per month (≈1,000 minutes for the team)
- Executive command dashboard across all departments, live
- Spoken instructions that become tracked tasks with ETAs
- Escalation inbox: every breach and long-open customer request
- Statistics pack — SLA %, closure time, first-time-right, reopen rate, department load
- Broadcast and targeted messaging to departments, workforce and owners
- Custom report packs and quarterly business review
- Additional management user: ₹9,000 per user per month (includes 200 minutes)
Exactly how the subscription is billed
No hidden line items: this is the complete commercial basis of the Phase 1 monthly subscription.
Monthly in advance, invoiced on the 1st, payable within 7 days. Subscription starts on the Phase 1 go-live date, not at project kick-off.
All amounts are exclusive of GST. GST at the prevailing rate is charged on every invoice.
Voice credits are prepaid monthly. Included minutes do not carry forward. Extra minutes are billed at ₹6 per minute in 500-minute top-up blocks.
The Team package covers 5 management / executive users. Each additional user is ₹9,000 per month with 200 voice minutes.
Pay 12 months upfront and receive a 10% discount on the platform component.
Minimum term 12 months from go-live, then rolling monthly. Cancellation with 60 days' written notice; data export provided on exit.
Business-hours support (Mon–Sat, 9 AM–7 PM IST), P1 response in 2 hours, monthly platform updates and one review call per month.
Edition 1 pricing is valid for 45 days from proposal date. Annual revision capped at 8% and only from the second year.
Server, LLM, SMS and WhatsApp are excluded from the subscription
The subscription above covers the application, the platform engineering and support. Infrastructure and third-party usage is consumption-based, so it is billed separately at actuals (or as a prepaid wallet) with a monthly statement — never marked up silently.
Application servers, managed database, object storage, CDN and backups. Indicative Phase 1 sizing is ₹35,000 – ₹60,000 per month and scales with villas, users and media volume.
Speech-to-text, text-to-speech and language-model tokens for Ask LC. Standard voice is metered at ₹5–₹6 per minute and premium voice at ₹5–₹8 per minute; AI text usage is billed at provider cost.
Transactional SMS and OTP, at operator rates (about ₹0.18 – ₹0.30 per SMS) plus DLT/template charges.
WhatsApp conversations and template messages at Meta's per-conversation rates, plus the BSP platform fee.
Push notifications and standard transactional email are included in the platform subscription.
Apple Developer and Google Play accounts, domain, SSL and any third-party map/payment gateway fees are paid by La Citadel directly.
Scoped now, priced later
You are only committing to Phase 1 today. The later phases are fully described so you know where the platform is going.
| Phase 2 — Community Living & Security | 9–12 weeks | Quoted after Phase 1 |
| Phase 3 — Management Intelligence | 9–12 weeks | Quoted after Phase 1 |
| Phase 4 — Workforce Automation (voice-first) | 9–12 weeks | Quoted after Phase 1 |
| Phase 5 — Smart Community (optional) | 9–12 weeks | Quoted after Phase 1 |
Only Phase 1 is priced in this proposal. Phases 2 to 5 are fully scoped here so you can see what is coming, but their commercials are discussed and quoted separately once Phase 1 is live and the real usage is known. Phase 5 additionally depends on the CCTV, access-control and IoT hardware selected on site.
Live AI voice costs ₹5 – ₹6 per minute (standard voice) — so every plan carries a minute allowance
Live AI voice conversation costs ₹5 to ₹6 per minute at real usage on the standard voice engine (speech-to-text, model reasoning and text-to-speech). On the Premium Voice plan — the natural, low-latency, barge-in capable voice reserved for owners and executives — the same minute costs ₹5 to ₹8. That is why voice is a separate prepaid credit pack rather than an unmetered feature: the bill can never surprise you.
Included in the Standard + Voice plan. Reliable multilingual speech-to-text and text-to-speech for everyday owner requests and management questions.
Premium Voice plan. Natural human-like speech, sub-second latency, interruption (barge-in) handling and richer reasoning — the concierge experience for owners and the executive copilot.
Prospects (Discover) — free users
Enquiry, villa Q&A, site-visit booking and brochure help through the AI text concierge. Voice is not released to free users, so discovery traffic never consumes paid voice minutes.
Purchased customers (My Villa / Living)
Owners talk to the application: payment dues, construction progress, customisation status, pending works, complaints and bookings. Standard + Voice gives 100–200 minutes and Premium 250 minutes per customer per month.
Workforce (site & department staff)
Field staff use tap-first task flows with photo evidence. Voice-first workforce automation is a Phase 4 capability and is not part of the standard AI voice allowance.
Management & executives
Directors and department heads speak to the platform for KPIs, risks, approvals and task dispatch. Management voice is pooled at organisation level, not per user.
How the minutes work
- Unused customer minutes do not carry forward to the next month.
- Beyond the ₹75,000 monthly voice pack, additional standard voice is billed at ₹6 per minute and premium voice at ₹8 per minute, in 30-second slabs.
- Owners see a live minutes-remaining meter in the app before a voice session starts.
- When an allowance is exhausted, the AI text concierge continues to work at no extra cost.
- Management can cap or top up per-customer minutes from the admin console.
The one-time fee covers
- Discovery, blueprint and screen-level acceptance criteria
- Premium UI design system across all 21 applications
- Native iOS and Android apps plus management web console
- All engines: workflow, SLA, escalation, notification, audit, risk
- Data migration of existing villa, customer and payment records
- Store submission, UAT, training and 30-day hypercare
- Source code and IP transfer on final payment
The subscription covers
- Cloud infrastructure, database, media storage and CDN
- Monitoring, uptime, backups and disaster recovery
- AI usage — assistant, classification, prediction, vision and voice
- Notification channels: push, email, SMS, WhatsApp
- App store compliance, OS upgrades and mandatory SDK updates
- Bug fixes, security patches and minor enhancements
- Admin training refreshers and support desk
Assumptions
- Project master data (villas, price list, SOW, amenity inventory) is supplied by La Citadel in a structured sheet
- One nominated project owner and one technical/site owner available weekly for sign-offs
- Payment gateway, SMS/WhatsApp and map accounts opened in La Citadel's name
- Apple and Google developer accounts owned by La Citadel
- Existing brand assets, drawings, renders and virtual tour content provided by La Citadel
- Phases run sequentially; two phases can overlap by up to four weeks at additional resourcing cost
Not included
- Hardware: CCTV, boom barriers, ANPR cameras, smart locks, IoT sensors, tablets
- Third-party licence fees (payment gateway charges, WhatsApp conversation fees, map API beyond free tier)
- Photography, videography, 3D renders and virtual-tour production
- ERP / Tally / accounting-system integration unless scoped as a change request
- Content writing and translation beyond English
- GST and statutory taxes
- — One backend, one database, one auth service; six mobile apps + four web apps as clients
- — React Native (iOS + Android) for mobile, React web consoles, REST + realtime channels
- — Postgres with row-level security mirroring the RBAC matrix
- — Object storage + CDN for construction evidence, documents and media
- — Identity: OTP, biometrics, device binding, permission-set resolution
- — Workflow engine: states, approvers, value limits, parallel + sequential routes
- — SLA engine: clocks, pauses, escalation Level 0 → 5, breach events
- — Notification engine: push, in-app, SMS, WhatsApp, email with templates
- — Evidence engine: photo/video/voice with geo + timestamp integrity
- — Audit engine: append-only log of every read of sensitive data and every write
- — Speech-to-text → intent/entity extraction → RBAC-scoped tool calls → text-to-speech
- — Retrieval limited to the caller's permitted rows; prompts injected with scope, never with raw secrets
- — Every write action goes through the same workflow engine as a manual action
- — Voice metering per user with caps, alerts and top-up; transcripts stored against Customer 360°
- — Environments: dev → staging → production with seeded demo data
- — Automated API tests plus device-matrix smoke tests before each store release
- — Offline-first sync queue for field apps with conflict resolution
- — Observability: uptime, error tracking, AI cost dashboard, daily backups